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2008年度标志设计趋势总结与报告

2008-11-07 16:50
+    标志设计权威站点“标志休息室”近日发布了2008年度标志设计趋势报告。 列出15项主要的流行元素。想了解业界前沿趋势与设计潮流么?赶紧一睹为快!

+ 摘译如下:
我们将会列出15个世界各地出现的LOGO设计流行元素。
在此之前首先归纳出一些值得关注的设计风向标: 
1. 对环保或“绿色”(sustainability or general "greeness")的强调变少了。在众多的自然意象中,“绿色”似乎不再显得那么独特。
2. 色彩更鲜明。降低饱和度已经不再流行,色度元素(chroma factor)涌现而出。 
3. 整体趋向干练,不管是在样式、线条或是颜色等各方面。这或许反映了当下品牌设计的严谨程度。 
4. 简洁越来越成为共识(Less is more common):少用笔触、少用photoshop小伎俩、少用做作的高光强调。 
5. 图案、插画继续大行其道,这股趋势短期内似乎不会结束。 现在,我们来谈流行元素。

+    请注意这些仅供观察研究,而非提供设计建议。这是当下的历史(a living history)。关键在于学习这些潮流,并超越他们。

1. Supernova 超新星


1. Jerry Kuyper for LodgeNet ?? 2. Gabi Toth for Halo Consulting ??
3. Crave Inc. for IQ Beverage Group ?? 4. Mirko Ilic Corp. for Dr. Zoran Djindjic Fund

2. Fine Line 纤细的线条

1. Louis Fili for The Mermaid Inn 2. Hula + Hula for Cartoon Network Lainamerica
3. Unit for Artists for Peace 4. Point Blank Collection for Pulse

3. FoldOver 折叠

1. PMKFA for Yes King 2. Gardner Design for Liberty Capital
3. A3 Design for Urban Architectural Group 4. Addis Creson for Turn

4. Global Expansion 球面扩张

1. Lippincott for XOHM ?? 2. Cato Purnell Partners for Dubai International ??
3. Futurebrand BC&H for Transpiratininga ?? 4. FIRON for Novatel

5. Loops 环/循环

1. Lippincott for IBM & Freescale ?? 2. Angelini Design for Peugeot International ??
3. Miriello Grafico, Inc. for Qualcomm ?? 4. Double Brand for Long term car rent

6. Jawbreakers 圆形棒棒糖

1. Form for Dazed & Confused/Topshop ?? 2. MacLaren McCann Calgary for Telphonic ??
3. Volatile for Antidote ?? 4. Volatile for Pod

7. Strobe 滤波

1. Interbrand for Nikon ?? 2. Moving Brands for Nokia Siemens Networks ??
3. Lippincott for UMW ?? 4. Lippincott for Sprint

8. Nimbus 光轮

1. Gardner Design for Catalyst ?? 2. Glitschka Studios for Proctor & Gamble ??
3. Circulodise?±o, SC fr New Venturees ?? 4. Chris Herron Design for Marimon Inc. & Kelly Swofford Roy

9. Stitch 编织

1. The Woodbine Agency for Lamp ?? 2. tenn_do_ten for chico ??
3. The Pink Pear Design Company for Rummage ?? 4. Hammerpress for Natasha's Mulberry & Mott

10. Colorblind 色盲圆点

1. Colorblind Chameleon - Self Promotion ?? 2. Range for Dennis Murphy ??
3. Pearpod for Razoo ?? 4. Cricket Design Works for Creme Cafe

11. Amoeba 阿米巴原虫

1. Tactix Creative for DJ Eddie Amador ?? 2. Double Brand for Poza Showroom ??
3. Mola for EDP ?? 4. Yaroslav Zheleznyakov for Promotion

12. Facets 刻面

1. Kitsh for Clay Saphire ?? 2. Thomas Manss & Company for VCC Perfect Pictures ??
3. Gardner Design for Lavish ?? 4. BFive for Solo Company

13. Doodles 涂鸦

1. Steve's Portfolio for www.thehurricaneposterproject.com ?? 2. Stubborn Sideburns for Hipposchemes ??
3. Fifth Letter for Shawn Lynch ?? 4. Studio Oscar for Levi Strauss

14. Flourish 纹饰

1. Lucero Design for Project 240 Apparel ?? 2. United* for Bar Carrera NY ??
3. Team Manila Graphic Design Studio for Neu Media ?? 4. Distrubancy Graphic Treatment for Eclipse Streetwear

15. Fibrous 纤维状

1. Guillermo Brea & Associates for Argentina ?? 2. Najlon for Town RIJEKA ??
3. Mattson Creative for The Collective ?? 4. AtomicasStudio for 2 excite

此外,今年还有一些较小的潮流尚不足单独列出,但仍旧值得关注,例如:
Animation 动画、Braille Words 盲文圆点、Stacks 堆叠、Contact Drop 仿隐形眼镜、Psyche Type 迷幻风格、Pathways 运动路径、Warped 扭曲。

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